Coaches Lacking Innovation Will Fail!
After writing the list below and sharing it with some of the most successful coaches in our industry, they all asked or suggested to me not to publish it. Why would I publish something like this? So while I was thinking about these responses, I showed it to some coaches who, in comparison, are struggling. Their response was quite the opposite. They wanted to learn more. They wanted more knowledge and training and were quite specific about wanting more experience on such innovative processes as those I'd mentioned.
I suspected as much, and now I know I'm definitely on to something. I know it is the difference between highly successful coaches and coaches who can't figure out how to make serious money in the coaching business.
After writing 6 books on coaching and thousands of articles and training thousands of coaches, I sat down and wrote the list showing the distinctions between coaches who are making a respectable living and coaches who can't make enough money to seriously say what they do is a business.
Building a successful coaching practice is not only about knowing what to do right. It's also knowing what NOT to do. With the insights I've listed below, you could build a successful coaching practice from scratch. You could even improve an existing business that is just coasting along.
Back to the question of why would I want to publish this... I am determined to make coaches aware of the new technologies and to show them how to use such technologies to be light years ahead of the curve in the human development business.
For now, here's what coaches are doing wrong:
- They think technology is computers, email, the Internet and e-coaching.
- They think just "being" a coach gives them the right to have clients hire them.
- They don't have technology that is 21st century and beyond.
- They don't understand that people will pay huge sums of money to have their inner feelings changed and that is why people hire and stay with coaches
- They follow the flock of unsuccessful coaches using those same techniques.
- They have no distinct coaching process based on neuro-science.
- They can't create huge shifts fast, so people see few outcomes and leave.
- They don't have technology behind them to create lasting outcomes.
- Their clients have no process to use each day that gets them results beyond the coaching phone call or meeting.
- They lack self-confidence because they have no coaching process that they are sure will help their client meet their goals.
- They don't have a process to change people's inner talk at a deep level.
- They lack the tools to really get to what people believe so they really can’t be change agents to them.
- They are afraid to ask people to be their clients; because they don't believe what they do is very powerful and changes lives.
- They don't fully believe in their coaching.
- They don't have a process to permanently change habits.
- They didn't learn what technology could do for their clients.
- They are afraid to do anything that is like advising or consulting
- They don't know where to turn to learn how to re-program people's brains so they shift their thinking and then their feelings and then their behaviors.
Author info:
Terri Levine, The Guru of Coaching SM, Ph.D.,
MCC, PCC, MS, CCC-SLP is CEO of Comprehensive Coaching U, a Master Certified Coach, Public Speaker, and Author of "Stop Managing, Start Coaching", "Work Yourself Happy", "Coaching for an Extraordinary Life", and "Create Your Ideal Body. Terri has been featured on almost 100 radio shows, appeared on television and in publications such as Forbes, Fortune, The Wall Street Journal, The New York Times, Shape and Self Magazine as well as hundreds of other publications. She writes feature columns for many publications as well. To learn more about Coaching and related programs, or to sign up for Terri's newsletter, please visit http://www.terrilevine.com or call: 877-401-6165. You can also contact Terri via website here: http://www.TerriLevine.com/contact-me.htm
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